|
|
Strengthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide
Kopečná, Kateřina ; Netopil, Tomáš (referee) ; Zich, Robert (advisor)
This thesis Stregthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide deals with the principles of the cooperation with Coca Cola Company and deals with potential resources that lead to encourage the strengthening of competitiveness. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In the practical part, the theoretical knowledge is applied in practice. The main goal is to prove that the compliance of the cooperation principles with the main customer is one of the main means for enhancing competitiveness.
|
|
|
Corporate Social Responsibility in Engineering Company
Mašková, Barbora ; Žižlavská, Jana (referee) ; Putnová, Anna (advisor)
This diploma thesis is focused on corporate social responsibility. It analyses current situation in area of CSR incompanies situated in Czech Technology Park Brno. Further it analyses attitude to this topic from point of view of the czech company TOS – Kuřim OS, a.s. specialized in civil engineering. It includes suggestions how to strenghten corporate environment and reliability as well as the image of the company.
|
|
|
Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
|
|
|
Fenomén plýtvání potravin se zaměřením na restaurační zařízení
Růžková, Veronika
Růžková, V. The phenomenon of food waste with a focus on restaurant facilities. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with the analysis of food waste across the supply chain and especially on food waste in Czech restaurants. The aim of the thesis is to describe the process of food loss and food waste. The diploma thesis also identifies the causes of food waste and propose measures to reduce it.
|
|
|
Ekologicky šetrná ubytovací zařízení v ČR
Pátková, Adéla
The principal aim of this bachelor’s thesis is to design an accommodation facility concept including specific strategies and arrangements meeting the principles of environmental sustainability and green management. Research results obtained from managers of green accommodation were compared to results of other re-sources dealing with the issue. Questions of ecological certification, finance, speci-fic arrangements, barriers, benefits and perspective of guests and staff were examined with regard to green management. One of the findings was current inapplicability of European ecological certification in Czech hotel ma-nagement. The concept takes into account the findings of the research and its ap-plication to the existing accommodation facility helps to understand the costs as-sociated with its realization. Solutions are specific and still applicable for any kind of accommodation facility. Results can be valuable for hotel managers interested in sustainability and efficiency, institutions granting the ecological certification but also for guests and households.
|
|
|
Politics of Corporate Hospitality in Light of Christian Ethics
Havelka, Ondřej ; Mašek, Vojtěch (advisor) ; Štica, Petr (referee)
The Diploma Thesis "Corporate Hospitality Policy in the Light of Christian Ethics" deals with the question whether there is a fair form and degree of rationalized corporate hospitality compatible with the bases of both general and Christian ethics. The thesis presents a comprehensive view of a wide range of approaches to corporate hospitality from selfless, over rationalized, up to binding, manipulating and corrupt. Corporate hospitality is a very current, widely used management tool. It can be a gratitude for cooperation, expression of regard and respect for a business partner, or demonstration of openness to future cooperation. However, corporate hospitality need not always be a step toward the other's unsecured space, but on the contrary, the effort to pre-ensure that space, and gain an advantage. Such hospitality can bind or even manipulate a business partner, with the goal of getting a job, insuring co-operation, or facilitating a way to profit. Such hospitality is already on the brink of corruption. An important part of the work is therefore to define corporate hospitality in relation to corruption and a deeper assessment of individual approaches to corporate hospitality. The thesis presents criteria of morally justifiable corporate hospitality and its limits elaborated for a particular...
|
|
|
Corporate Social Responsibility in Engineering Company
Mašková, Barbora ; Žižlavská, Jana (referee) ; Putnová, Anna (advisor)
This diploma thesis is focused on corporate social responsibility. It analyses current situation in area of CSR incompanies situated in Czech Technology Park Brno. Further it analyses attitude to this topic from point of view of the czech company TOS – Kuřim OS, a.s. specialized in civil engineering. It includes suggestions how to strenghten corporate environment and reliability as well as the image of the company.
|
|
|
Christian principles in the ethical codes of companiens
Špačková, Silvie ; Vogel, Jiří (advisor) ; Kučera, Zdeněk (referee)
This diploma thesis describes Christian principles, whose influence ethical codes. Further, this thesis depicts, what a code of ethics is and what its contents are. In the following chapters ethical codes of assorted companies will be characterised and analysed. The next chapter compares the ethical demands of companies with the Decalogue and the Double Commandment of Love. The aim of the last chapter is to ascertain whether some approaches out of codes of ethics are close to Christian principles.
|
|
|
Strengthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide
Kopečná, Kateřina ; Netopil, Tomáš (referee) ; Zich, Robert (advisor)
This thesis Stregthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide deals with the principles of the cooperation with Coca Cola Company and deals with potential resources that lead to encourage the strengthening of competitiveness. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In the practical part, the theoretical knowledge is applied in practice. The main goal is to prove that the compliance of the cooperation principles with the main customer is one of the main means for enhancing competitiveness.
|
|
|
Social Responsibility and Fair trade in European Context
Menšíková, Eva
The goal of the diploma thesis is to determine the current position of the Fair Trade concept in the framework of social responsibility within the European context, to find out strengths and weaknesses, evaluate them, and make the recommendations for the future development and improvement of the European social responsibility with regard to the Fair Trade, as one of the visible activity belonging to the social responsibility approach. The theoretical part focuses on introducing of basic principles of social responsibility and Fair Trade in the European context. In the empirical part, the primary data are collected with the qualitative method using expert interviews with the key experts from Fair Trade area. Personal opinions and suggestions from professionals and experts are presented and summarized. Afterwards, the empirical finding are compared with theoretical background and results are interpreted.
|
guest ::
